Schiffman, Leon G. Cosumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 6th ed. - New Delhi : Prentice-Hall of India, c1997. - xv, 672 p. ISBN: 8120312880 : KES 1,770 Subjects--Topical Terms: Consumer behavior.Motivation research (Marketing) LC Class. No.: HF5415.32 / .S35 1997