Russell, J. Thomas. <br/><br/>
Kleppner's advertising procedure / 
J. Thomas Russell, W. Ronald Lane. 
 - Custom ed. 
 - Boston :  Pearson Custom,  2002. 
 - xix, 695 p. 
<br/><br/><label>ISBN: </label>053670726X :  KES 600 (don.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5823  / .R87 2002