Tellis, Gerald J. <br/><br/>
Effective advertising :  understanding when, how and why advertising works. 

 - New Delhi :  Sage,  2004. 
 - 201 p. 
<br/><br/><label>ISBN: </label>8178293706 :  KES 535 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5823  / .T45