Meidan, Arthur. <br/><br/>
Marketing financial services / 
Arthur Meidan. 
 - Houndmills, Basingstoke, Hampshire ;  New York :  Palgrave Macmillan,  c1996. 
 - xx, 324 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>033355003X :  KES 3,900 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Financial services industry--Marketing.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HG173  / .M45