Consumer behavior :  concepts, applications and cases / 
by M. S. Raju ... [et al.] 
 - New Delhi :  Vikas,  2004. 
 - viii, 315 p. 
<br/><br/><label>ISBN: </label>812591532X :  KES 580 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .R35