TY  - BOOK
AU  - Dubois,Pierre-Louis
AU  -  Jolibert,Alan
AU  - Muhlbacher,Hans
TI  - Marketing management: a value-creation process 
SN  - 0333773195 :
PY  - 2007///
CY  - Basingstoke, England
PB  - Palgrave Macmillan
KW  - Marketing management
ER  -