Crafting and executing strategy, the quest for competitive advantage :  concepts & cases / 
Arthur A. Thompson, Jr. ...[et al.] 
 - 14th ed. 
 - New Delhi :  Tata McGraw-Hill,  2006. 
 - xxiv, [837]  p. 
<br/><br/><label>ISBN: </label>0070600899 :  KES 2980 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>Strategic planning--Case studies.