Rayudu, C. S. <br/><br/>
Media and communication management / 
C. S. Rayudu. 
 - 3rd ed. 
 - Mumbai :  Himalaya,  1998. 
 - xiii, 720  p. 
<br/><br/><label>ISBN: </label>8183183204 :  KES 1020 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication.<br/>Mass media.