TY  - BOOK
AU  - Lee,Kiefer
AU  - Carter,Steve
TI  - Global marketing management: changes, challenges and new strategies 
SN  - 0199267521 :
PY  - 2005///
CY  - Oxford
PB  - O. U. P.
KW  - Export marketing
KW  - Management
KW  - International business enterprises
ER  -