The Art of marketing. 

 - 1st  ed. 
 - New Delhi :  Crest Publishing,  2001. 
 - 9 v. 
<br/><br/>v. 1Introduction to marketing: a step-by-step guide to all the tools of marketing / Geoff Lancaster, Paul Reynolds - v. 2 International marketing: aguide to going global / Keith Lewis and Matthew Housden - v. 3 Creative marketing communications: a guide to planning, skills and techniques / Daniel L. Yadin - v. 4 Successful advertising: a guide to stategy, for planning and targeting / A. D. Farbey - v. 5 Successful product management: a guide to stategy ,planning and development / Stephen Morse - v. 6 Intergrated marketing communications / Tom Brannan - v. 7 Branding: a practical guide to planning your strategy / Geofrey Randall - v. 8 A Guide to web marketing: successful promotion on the net / Judy Davis - v. 9 Customer relationship marketing: get to know your customers and win their loyalty / Merlin Stone, Neil Woodcock and Liz Machtynger. 
<br/><br/><label>ISBN: </label>8124202192 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.