TY  - BOOK
AU  - Lancaster,Geoff
AU  - Reynolds,Paul
AU  - Lewis,Keith
AU  - Housden,Matthew
AU  - Yadin,Daniel L.
AU  - Farbey,A.D.
AU  - Morse,Stephen
AU  - Brannan,Tom
AU  - Randall,Geoffrey
AU  - Davis,Judy
AU  - Stone,Merlin
AU  - Woodcock,Neil
AU  - Machtynger,Liz
TI  - The Art of marketing
SN  - 8124202192 :
PY  - 2001///
CY  - New Delhi
PB  - Crest Publishing
KW  - Marketing
N1  - v. 1Introduction to marketing: a step-by-step guide to all the tools of marketing / Geoff Lancaster, Paul Reynolds - v. 2 International marketing: aguide to going global / Keith Lewis and Matthew Housden - v. 3 Creative marketing communications: a guide to planning, skills and techniques / Daniel L. Yadin - v. 4 Successful advertising: a guide to stategy, for planning and targeting / A. D. Farbey - v. 5 Successful product management: a guide to stategy ,planning and development / Stephen Morse - v. 6 Intergrated marketing communications / Tom Brannan - v. 7 Branding: a practical guide to planning your strategy / Geofrey Randall - v. 8 A Guide to web marketing: successful promotion on the net / Judy Davis - v. 9 Customer relationship marketing: get to know your customers and win their loyalty / Merlin Stone, Neil Woodcock and Liz Machtynger
ER  -