Kotler, Philip. <br/><br/>
Marketing in the public sector :  a roadmap for improved performance / 
Philip Kotler, Nancy Lee. 
 - 1st  ed. 
 - Upper Saddle River, NJ. :  Wharton School Publishing,  2007. 
 - xv, 332  p. 
<br/><br/><label>ISBN: </label>0131875159 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public administration--Citizen participation.<br/>Administrative agencies--Management.