TY  - BOOK
AU  - Kotler,Philip
AU  - Lee,Nancy
TI  - Marketing in the public sector: a roadmap for improved performance 
SN  - 0131875159 :
PY  - 2007///
CY  - Upper Saddle River, NJ.
PB  - Wharton School Publishing
KW  - Public administration
KW  - Citizen participation
KW  - Administrative agencies
KW  - Management
ER  -