TY  - BOOK
AU  - Nagle,Thomas T.
AU  - Hogan,John E.
TI  - The Strategy and tactics of pricing: a guide to growing more profitably 
SN  - 0131856774 :
PY  - 2006///
CY  - Upper Saddle River, NJ.
PB  - Pearson
KW  - Pricing
KW  - Marketing
KW  - Decision making
ER  -