The Advertising business :  operations, creativity, media planning, integrated communications / 
edited by John Philip Jones. 
 - 1st  ed. 
 - London :  Sage,  1999. 
 - 548  p. 
<br/><br/><label>ISBN: </label>0761912398 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising--United States.