International advertising :  realities and myths / 
edited by John Philip Jones. 
 - 1st  ed. 
 - London :  Sage,  2000. 
 - 412  p. 
<br/><br/><label>ISBN: </label>0761912452 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.<br/>Advertising.