TY  - BOOK
AU  - Belch,George Eugene
AU  - Belch,Michael A.
AU  - Purani,Keyoor
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 0070144966
AV  - HF5823 .B45 2007
PY  - 2007///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
ER  -