Wood, Marian Burk. <br/><br/>
The marketing plan handbook / 
Marian Burk Wood. 
 - 3rd ed. 
 - Australia :  Pearson,  2010. 
 - xv, 190 p. 
<br/><br/><label>ISBN: </label>0136023777 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.--Handbooks, manual