TY  - BOOK
AU  - Vilanilam,J.V.
AU  - Varghese,A.K.
TI  - Advertising basics!: a resorce guide for beginners 
SN  - 076199810 :
PY  - 2004///
CY  - London
PB  - Response Books
KW  - Advertising
KW  - Advertising agencies
ER  -