Jones, John Philip. <br/><br/>
What's in a name? :  advertising and the concept of brands / 
John Philip Jones, Jan S. Slater. 
 - 2nd ed. 
 - New York :  M. E. Sharpe,  2003. 
 - xxiii, 400 p. 
<br/><br/><label>ISBN: </label>0765611120 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Brand name products.