TY  - BOOK
AU  - Jones,John Philip
AU  - Slater,Jan S.
TI  - What's in a name?: advertising and the concept of brands 
SN  - 0765611120 :
PY  - 2003///
CY  - New York
PB  - M. E. Sharpe
KW  - Advertising
KW  - Brand name products
ER  -