Johansson, Johny K. <br/><br/>
Global marketing :  foreign entry, local marketing, and global management / 
Johny K. Johansson. 
 - 5th ed. 
 - Boston, Massachusetts :  Irwin/McGraw-Hill,  1997. 
 - xix,662 p. 
<br/><br/><label>ISBN: </label>0071263627 :  KES 5,395 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF1416  / .J632 1997