Customer relationship management :  emerging concepts, tools and applications / 
editors, Jagdish N Sheth, Atul Parvatiyar, G Shainesh. 
 - New Delhi :  Tata McGraw-Hill,  2001. 
 - xv, 544  p. 
<br/><br/><label>ISBN: </label>0070435049 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations.--Management.--Congress<br/>Relationship marketing--Congresses.