TY  - BOOK
AU  - Sheth,Jagdish N.
AU  - Parvatiyar,Atul
AU  - Shinesh,G.
TI  - Customer relationship management: emerging concepts, tools and applications 
SN  - 0070435049 :
PY  - 2001///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Customer relations
KW  - Congress
KW  - Management
KW  - Relationship marketing
KW  - Congresses
ER  -