Keegan, Warren J. <br/><br/>
Global marketing / 
Warren J. Keegan, Mark C. Green. 
 - 4th  ed. 
 - New Delhi :  Pearson,  2005. 
 - xx, 636  p. 
<br/><br/><label>ISBN: </label>8131719510 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>Export marketing --Management--Case studies.