TY  - BOOK
AU  - Hunger,J.David
AU  - Wheelen,Thomas L.
TI  - Essentials of strategic management
SN  - 8120332348 :
PY  - 2007///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Strategic planning
KW  - CASE method
ER  -