Baran, Stanley J. <br/><br/>
Introduction to mass communication :  media literacy and culture / 
Stanley J. Baran. 
 - 7th  ed. 
 - Boston :  McGraw-Hill,  2012. 
 - 1 v. (various pagings) 
<br/><br/><label>ISBN: </label>0071317153 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.