TY  - BOOK
AU  - Belk,Russell W.
TI  - Handbook of qualitative research methods in marketing
SN  - 1847209580 :
PY  - 2006///
CY  - Cheltenham, UK
PB  - E. Elgar
KW  - marketing research
KW  - Methodology
KW  - Qualitative research
KW  - Consumer research
ER  -