Zikmund, William G. Business : the American challenge for global competitivesness / William G. Zikmund, R. Dennis Middlemist, Melanie R. Middlemist. - Burr Ridge, Illinois : Austern Press, c1995. - xxxiii, 589 p. ; 26 cm. ISBN: 0256114129 : KES 500 (donation) Subjects--Topical Terms: Business.Management. LC Class. No.: HF5351 / .Z55 1995