Sayre, Shay. <br/><br/>
Qualitative methods for marketplace research / 
Shay Sayre. 
 - Thousand Oaks, Calif :  Sage,  c2001. 
 - xv, 255 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 241-247) and index. 
<br/><br/><label>ISBN: </label>0761922709 (pbk) :  KES 3,275 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing research--Methodology.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .S29