Tull, Donald S. <br/><br/>
Marketing research :  measurement & methods: a text with cases / 
Donald S. Tull, Del I. Hawkins. 
 - 6th ed. 
 - New Delhi :  Prentice-Hall of India,  c1993. 
 - xviii, 863, [45] p. ;  24 cm. 
<br/><br/><label>ISBN: </label>8120309618 :  KES 820 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .T85 1993