Zikmund, William G. <br/><br/>
Exploring market research / 
William G. Zikmund, Barry J. Babin. 
 - 9th  ed. 
 - Mason, OH. :  Thomson Higher Education,  2007. 
 - xxi, 698  p. 
<br/><br/><label>ISBN: </label>0324539029 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.