Kent, Ray. <br/><br/>
Marketing research :  approaches, methods and applications in Europe / 
Ray Kent. 
 - 1st  ed. 
 - London :  Thomson,  2007. 
 - xix, 592  p. 
<br/><br/><label>ISBN: </label>1844803279 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.