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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 2012
Availability: Items available for loan: Kabarak, Main Campus (1)Collection, call number: HF5415.13 .P47 2012 c. 1.

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Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. by
Edition: 19th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Irwin, 2014
Availability: Items available for loan: Kabarak, Main Campus (1)Collection, call number: HF5415.13 .P47 2014 c. 1.

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