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Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. by Series: The Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, massachusetts : Mcgraw-Hill, 1991
Availability: Items available for loan: Kabarak, Main Campus (4)Collection, call number: HF5415 .E54 1991 c.2, ...

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Consumer behavior / James F. Engel, Roger D. Blackwell, David T. Kollat. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hinsdale, Ill. : Dryden Press, 1978
Availability: Items available for loan: Kabarak, Main Campus (1)Collection, call number: HF5415.32 .E54 1978.

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