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The Art of marketing.

Contributor(s): Material type: TextTextPublication details: New Delhi : Crest Publishing, 2001.Edition: 1st edDescription: 9 vISBN:
  • 8124202192 :
Subject(s):
Contents:
v. 1Introduction to marketing: a step-by-step guide to all the tools of marketing / Geoff Lancaster, Paul Reynolds - v. 2 International marketing: aguide to going global / Keith Lewis and Matthew Housden - v. 3 Creative marketing communications: a guide to planning, skills and techniques / Daniel L. Yadin - v. 4 Successful advertising: a guide to stategy, for planning and targeting / A. D. Farbey - v. 5 Successful product management: a guide to stategy ,planning and development / Stephen Morse - v. 6 Intergrated marketing communications / Tom Brannan - v. 7 Branding: a practical guide to planning your strategy / Geofrey Randall - v. 8 A Guide to web marketing: successful promotion on the net / Judy Davis - v. 9 Customer relationship marketing: get to know your customers and win their loyalty / Merlin Stone, Neil Woodcock and Liz Machtynger.
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Holdings
Item type Current library Call number Status Date due Barcode
General Collection General Collection Kabarak, Main Campus HF5415 .A78 2001 v. 1 c. 1 (Browse shelf(Opens below)) Available 17657
General Collection General Collection Kabarak, Main Campus HF5415 .A78 2001 v. 2 c. 1 (Browse shelf(Opens below)) Available 17658
General Collection General Collection Kabarak, Main Campus HF5415 .A78 2001 v. 3 c. 1 (Browse shelf(Opens below)) Available 17659
General Collection General Collection Kabarak, Main Campus HF5415 .A78 2001 v. 4 c. 1 (Browse shelf(Opens below)) Available 17660
General Collection General Collection Kabarak, Main Campus HF5415 .A78 2001 v. 5 c. 1 (Browse shelf(Opens below)) Available 17661
General Collection General Collection Kabarak, Main Campus HF5415 .A78 2001 v. 6 c. 1 (Browse shelf(Opens below)) Available 17662
General Collection General Collection Kabarak, Main Campus HF5415 .A78 2001 v. 7 c. 1 (Browse shelf(Opens below)) Available 17663
General Collection General Collection Kabarak, Main Campus HF5415 .A78 2001 v. 8 c. 1 (Browse shelf(Opens below)) Available 17665
General Collection General Collection Kabarak, Main Campus HF5415 .A78 2001 v. 9 c. 1 (Browse shelf(Opens below)) Available 17664

v. 1Introduction to marketing: a step-by-step guide to all the tools of marketing / Geoff Lancaster, Paul Reynolds - v. 2 International marketing: aguide to going global / Keith Lewis and Matthew Housden - v. 3 Creative marketing communications: a guide to planning, skills and techniques / Daniel L. Yadin - v. 4 Successful advertising: a guide to stategy, for planning and targeting / A. D. Farbey - v. 5 Successful product management: a guide to stategy ,planning and development / Stephen Morse - v. 6 Intergrated marketing communications / Tom Brannan - v. 7 Branding: a practical guide to planning your strategy / Geofrey Randall - v. 8 A Guide to web marketing: successful promotion on the net / Judy Davis - v. 9 Customer relationship marketing: get to know your customers and win their loyalty / Merlin Stone, Neil Woodcock and Liz Machtynger.

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