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1.
Consumer behavior : science and practice / Frank R. Kardes, Thomas W. Cline, Maria L. Cronley. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Cengage Learning, c2011
Availability: Items available for loan: Kabarak, Nakuru City Campus (1)Collection, call number: HF5415.3 .K37 2011 c. 1.

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2.
Consumer behavior and managerial decision making / Frank R. Kardes. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Prentice-Hall of India, c2002
Availability: Items available for loan: Kabarak, Main Campus (2)Collection, call number: HF5415.3 .K37 2002, ...

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