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Global marketing management : changes, challenges and new strategies / Kiefer Lee, Steve Carter. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : O. U. P., 2005
Availability: Items available for loan: Kabarak, Nairobi City Campus (1)Collection, call number: HF1416 .L44 2005 c. 1.

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2.
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Global marketing management : changes, new challenges and strategies / Kiefer Lee, Steve Carter. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : O. U. P., 2009
Availability: Items available for loan: Kabarak, Main Campus (2)Collection, call number: HF1416 .L44 2009 c. 1, ...

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