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Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, 2010
Availability: Items available for loan: Kabarak, Main Campus (3)Collection, call number: HF5415.13 .M85 2010 c. 2, ... Kabarak, Nakuru City Campus (1)Collection, call number: HF5415.13 .M85 2010 c. 1.

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Marketing strategy : a decision-focused approach / Orville C. Walker, John W. Mullins. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 2014
Availability: Items available for loan: Kabarak, Main Campus (1)Collection, call number: HF5415.13 .W35 2014 c. 1.

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