Strategic marketing management : a means-end approach / Mark E. Parry.

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TextSeries: McGraw-Hill executive MBA seriesPublication details: New Delhi : Tata McGraw-Hill, c2002.Description: ix, 275 p. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
General Collection	Kabarak, Main Campus	HF5415.13 .P37 (Browse shelf(Opens below))	Available		010248

Includes bibliographical references and index.

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