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1.
Customer relationship management : emerging concepts, tools and applications / editors, Jagdish N Sheth, Atul Parvatiyar, G Shainesh. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, 2001
Availability: Items available for loan: Kabarak, Main Campus (1)Collection, call number: HF5415.5 .C87 2001 c.1.

2.
Customer behavior a managerial perspective Jgdish N. Sheth, Banwari Mittal by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia Thomson South-Western 2004
Availability: Items available for loan: Kabarak, Main Campus (3)Collection, call number: HF5415.32 .S34 2004 c. 1, ... Kabarak, Nakuru City Campus (2)Collection, call number: HF5415.32 .S34 2004 c. 1, ...

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