Managing services marketing : text and readings / John E. G. Bateson, K. Douglas Hoffman.

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Material type: Text

TextPublication details: Fort Worth : Dryden Press, c1999.Edition: 4th edDescription: xxvi, 471 p. ; 29 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Collection	Kabarak, Main Campus	HD9980.5 .B38 1999 C.1 (Browse shelf(Opens below))	C.1	Available		001205

Includes bibliographical references and index.

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