Services marketing : a strategic approach / Karen P. Goncalves.

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Material type: Text

TextPublication details: Upper Saddle River, NJ : Prentice Hall, c1998.Description: xiii, 225 p. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
General Collection	Kabarak, Main Campus	HD9981.5 .G66 c.1 (Browse shelf(Opens below))	Available		001667

Includes bibliographical references and index.

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