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The Essence of services marketing / Adrian Payne. by Series: The Essence of management series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Prentice Hall, c1993
Availability: Items available for loan: Kabarak, Main Campus (1)Collection, call number: HD9980.5 .P39 C.1.

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Strategic customer management integrating relationship marketing and CRM by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge CUP 2013
Availability: Items available for loan: Kabarak, Main Campus (1)Collection, call number: HF5415.5 .P39 2013 c. 1.

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