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Enterprise one to one : tools for competing in the interactive age / Don Peppers and Martha Rogers. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Doubleday, 1997
Availability: Items available for loan: Kabarak, Main Campus (1)Collection, call number: HF5415.12 .P47 c. 1. Kabarak, Nakuru City Campus (2)Collection, call number: HF5415.12 .P47, ...

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Divide and conquer : target your customers through market segmentation / Harry Webber. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : John Wiley & Sons, c1998
Availability: Items available for loan: Kabarak, Main Campus (2)Collection, call number: HF5415.127 .W43 1998 c.1, ... Kabarak, Nakuru City Campus (1)Collection, call number: HF5415.127 .W43 1998 c. 1.

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