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Mass media research : an introduction / Roger D. Wimmer, Wimmer Research ; Joseph R. Dominick, University of Georgia.

By: Contributor(s): Material type: TextTextSeries: Wadsworth series in mass communication and journalismPublisher: Australia : Cengage- Wadsworth, 2014Edition: 10th edDescription: xiii, 481 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 8131526283
Subject(s): LOC classification:
  • P91.3 .W47 2014
Contents:
Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations.
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Holdings
Item type Current library Call number Status Date due Barcode
General Collection General Collection Kabarak, Main Campus P91.3 .W47 2014 c.1 (Browse shelf(Opens below)) Available 032611
General Collection General Collection Kabarak, Main Campus P91.3 .W47 2014 c.2 (Browse shelf(Opens below)) Available 032612

Includes bibliographical references and index.

Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations.

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