Services marketing : a strategic approach / Karen P. Goncalves.
Material type: TextPublication details: Upper Saddle River, NJ : Prentice Hall, c1998.Description: xiii, 225 p. ; 24 cmISBN:- 0131065270 :
- HD9981.5 .G66
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
General Collection | Kabarak, Main Campus | HD9981.5 .G66 c.1 (Browse shelf(Opens below)) | Available | 001667 |
Includes bibliographical references and index.
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