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1.
Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill, 1995
Availability: Items available for loan: Kabarak, Main Campus (4)Collection, call number: HF5823 .B387 1995, ... Kabarak, Nakuru City Campus (1)Collection, call number: HF5823 .B387 1995 c. 1.

2.
Fundamentals of selling : customers for life / Charles M. Futrell. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for loan: Kabarak, Main Campus (2)Collection, call number: HF5438.25 .F88 1999, ...

3.
Advertising and promotions : an integrated brand approach Richard J. Semenik ...[et al.]. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : South-Western, Cengage Learning 2012
Availability: Items available for loan: Kabarak, Main Campus (2)Collection, call number: HF5823 .A38 2012 c. 1, ...

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