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_aKABU _cKABU |
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_aHF5415.13 _b.P47 201 |
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| 100 | 1 |
_aPerreault, William D. _@0000151485 |
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| 245 | 1 | 0 |
_aEssentials of marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. |
| 250 | _a13th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _c2012. |
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| 300 | _axl, 640 p. | ||
| 650 | 0 |
_aMarketing _xManagement. _@0000150912 |
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| 700 | 1 |
_aMcCarthy, E. Jerome. _@0000151503 |
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| 700 | 1 |
_aCannon, Joseph P. _@0000185112 |
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| 852 | 1 | _9p3950 KES | |
| 908 | _a140319 | ||
| 950 | _@1 | ||
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