000 00820cam a22002412 4500
001 0000024851
005 20151217152306.0
008 140319s xx 000 0 eng d
020 _a1259060762 :
040 _aKABU
_cKABU
050 0 _aHF5415.13
_b.P47 2014
100 1 _aPerreault, William D.
_@0000151485
245 1 0 _aBasic marketing :
_ba marketing strategy planning approach /
_cWilliam D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.
250 _a19th ed.
260 _aNew York :
_bMcGraw-Hill Irwin,
_c2014.
300 _a1 v. (various pagings)
650 0 _aMarketing
_xManagement.
_@0000150912
700 1 _aMcCarthy, E. Jerome.
_@0000151503
700 1 _aCannon, Joseph P.
_@0000185112
852 1 _9p3950 KES
908 _a140319
950 _@1
999 _c10389
_d10389